Last updated: April 6, 2026
These Terms of Service ("Terms") constitute a legally binding agreement between you and Refinery Consulting ("Company," "we," "us," or "our"), the developer and operator of the Reforge Fitness™ platform ("Platform," "Service," or "Reforge Fitness"), accessible at reforgefitness.app and related applications.
By creating an account, accessing, or using the Platform in any way, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Platform.
Reforge Fitness is a multi-tenant software-as-a-service (SaaS) platform that enables gyms, fitness studios, wellness centers, and similar organizations ("Organizations") to manage exercises, create workouts, track member sessions, facilitate coach-member interactions, process payments, and deliver fitness programming to their members.
The Platform is provided to Organization administrators, coaches, and members. Your use of the Platform may be subject to additional terms set by the Organization through which you access it.
To use the Platform, you must create an account and provide accurate, complete, and current information. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.
You must be at least 18 years of age to create an account. If you are creating an account on behalf of an Organization, you represent that you have the authority to bind that Organization to these Terms.
You agree to notify us immediately of any unauthorized use of your account. We are not liable for any loss or damage arising from unauthorized access to your account.
Access to certain features of the Platform requires a paid subscription. Subscription fees are billed in advance on a recurring basis (monthly or annually) through Stripe, our payment processor. By subscribing, you authorize us to charge the applicable fees to your payment method.
YOUR SUBSCRIPTION WILL AUTOMATICALLY RENEW AT THE END OF EACH BILLING PERIOD UNLESS YOU CANCEL BEFORE THE RENEWAL DATE. YOU MAY CANCEL YOUR SUBSCRIPTION AT ANY TIME THROUGH YOUR ACCOUNT SETTINGS OR BY CONTACTING US AT SUPPORT@REFINERY.CONSULTING. CANCELLATION WILL TAKE EFFECT AT THE END OF THE CURRENT BILLING PERIOD, AND YOU WILL RETAIN ACCESS UNTIL THAT DATE.
Subscription fees are non-refundable except as required by applicable law. We reserve the right to change subscription pricing upon 30 days' written notice. Your continued use of the Platform after a price change constitutes acceptance of the new pricing.
Organizations that collect payments from their members through the Platform do so via Stripe Connect. The Organization is the merchant of record for those transactions. Refinery Consulting is not a party to those transactions and is not responsible for disputes between Organizations and their members regarding payments, refunds, or chargebacks. Refinery Consulting has no obligation to process refunds for Organization transactions. Each Organization is solely responsible for its own refund, cancellation, and billing dispute policies.
You agree not to:
You acknowledge that the Platform contains confidential and proprietary information of Refinery Consulting, including but not limited to software architecture, algorithms, AI content generation methods, exercise taxonomy structures, workout programming logic, data models, pricing models, and business processes ("Confidential Information"). You agree not to disclose, publish, or disseminate Confidential Information to any third party, and to use Confidential Information solely for the purpose of using the Platform as intended. This confidentiality obligation survives termination of your account.
The Platform, including all software, source code, algorithms, designs, user interfaces, graphics, logos, icons, images, text, audio, video, AI models, AI-generated content pipelines, workout generation systems, and all other content and technology (collectively, "Platform IP"), is the exclusive property of Refinery Consulting and is protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property laws.
"Reforge Fitness™," the Reforge Fitness logo, and all related names, logos, product and service names, designs, and slogans are trademarks of Refinery Consulting. You may not use these marks without our prior written permission.
The Platform may incorporate third-party open-source software components, which are subject to their respective licenses. The inclusion of open-source components does not affect the proprietary nature of the Platform's original code, architecture, algorithms, user interface designs, business logic, or any other Platform IP.
You acknowledge that the Platform's architecture, algorithms, data models, AI pipelines, and business logic constitute trade secrets of Refinery Consulting. You agree to maintain the confidentiality of any non-public aspects of the Platform to which you gain access.
We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Platform solely for its intended purpose and in accordance with these Terms. This license does not include any right to:
All rights not expressly granted herein are reserved by Refinery Consulting.
You retain ownership of content you upload to the Platform ("User Content"), including exercise videos, images, workout descriptions, and member data. By uploading User Content, you grant Refinery Consulting a limited, non-exclusive license to store, process, display, and transmit that content solely as necessary to provide the Platform's functionality to you and your Organization.
You represent that you own or have the necessary rights to all User Content you upload, and that your User Content does not infringe the intellectual property rights or privacy rights of any third party.
We do not claim ownership of your User Content and will not use it for marketing, training AI models, or any purpose beyond providing the Service, unless you provide explicit written consent.
For the avoidance of doubt, User Content uploaded by coaches or members (including exercise videos, custom workout descriptions, and training methodologies) remains the property of the uploading user or their Organization as applicable. However, the uploading user's departure from an Organization does not affect the Organization's continued license to use User Content uploaded during the user's membership, subject to the Organization's own agreements with such user.
The Platform uses artificial intelligence to generate exercise images, workout plans, nutritional estimates, and other content ("AI Content"). AI Content is provided as-is for convenience and informational purposes only. AI Content is not a substitute for professional medical, fitness, or nutritional advice.
AI CONTENT MAY CONTAIN ERRORS, INACCURACIES, OR RECOMMENDATIONS THAT ARE INAPPROPRIATE OR DANGEROUS FOR YOUR SPECIFIC HEALTH CONDITION, PHYSICAL LIMITATIONS, ALLERGIES, PREGNANCY STATUS, DISABILITIES, OR MEDICAL HISTORY. AI SYSTEMS CANNOT ACCOUNT FOR INDIVIDUAL USER CHARACTERISTICS AND SHOULD NEVER BE RELIED UPON AS A SOLE SOURCE OF FITNESS, NUTRITIONAL, OR HEALTH GUIDANCE.
NUTRITIONAL ESTIMATES PROVIDED BY THE PLATFORM ARE ROUGH APPROXIMATIONS GENERATED BY AI AND ARE NOT SUITABLE FOR MANAGING MEDICAL CONDITIONS INCLUDING BUT NOT LIMITED TO DIABETES, FOOD ALLERGIES, KIDNEY DISEASE, OR EATING DISORDERS.
Organizations and coaches are responsible for reviewing AI Content before presenting it to members. REFINERY CONSULTING EXPRESSLY DISCLAIMS ALL LIABILITY FOR ANY HARM, INJURY, ILLNESS, OR DEATH RESULTING FROM RELIANCE ON AI-GENERATED CONTENT, WHETHER SUCH CONTENT WAS REVIEWED BY AN ORGANIZATION'S COACHES OR NOT.
All AI Content generated through the Platform remains the property of Refinery Consulting. Organizations and users receive a limited, non-exclusive, non-transferable license to display and use AI Content solely within the Platform and for the Organization's internal purposes while their subscription is active. This license terminates upon cancellation or termination of the account. AI Content may not be exported, downloaded in bulk, redistributed, or used outside the Platform without prior written consent from Refinery Consulting.
THE PLATFORM PROVIDES FITNESS-RELATED TOOLS AND INFORMATION FOR ORGANIZATIONAL AND EDUCATIONAL PURPOSES ONLY. THE PLATFORM IS NOT A MEDICAL DEVICE AND DOES NOT PROVIDE MEDICAL ADVICE, DIAGNOSES, OR TREATMENT. THE PLATFORM DOES NOT ACT AS A PERSONAL TRAINER, PHYSICAL THERAPIST, DIETITIAN, OR MEDICAL PROFESSIONAL.
YOU SHOULD CONSULT A QUALIFIED HEALTHCARE PROVIDER BEFORE BEGINNING ANY EXERCISE PROGRAM. YOU ASSUME ALL RISKS ASSOCIATED WITH YOUR USE OF THE PLATFORM AND ANY EXERCISE, NUTRITION, OR WELLNESS ACTIVITIES UNDERTAKEN IN CONNECTION WITH THE PLATFORM.
THE PLATFORM'S AI SYSTEMS HAVE NO KNOWLEDGE OF YOUR MEDICAL HISTORY, PHYSICAL LIMITATIONS, INJURIES, PRE-EXISTING CONDITIONS, OR INDIVIDUAL HEALTH STATUS. AI-GENERATED CONTENT IS GENERIC AND IS NOT TAILORED TO YOUR INDIVIDUAL HEALTH STATUS.
YOU EXPRESSLY WAIVE AND RELEASE REFINERY CONSULTING FROM ANY AND ALL LIABILITY FOR PERSONAL INJURY, DEATH, OR PROPERTY DAMAGE ARISING FROM YOUR USE OF THE PLATFORM, INCLUDING BUT NOT LIMITED TO INJURIES RESULTING FROM AI-GENERATED WORKOUTS, EXERCISE RECOMMENDATIONS, OR NUTRITIONAL INFORMATION. THIS WAIVER APPLIES REGARDLESS OF WHETHER SUCH INJURY RESULTS FROM NEGLIGENCE.
ORGANIZATIONS USING THE PLATFORM ARE SOLELY RESPONSIBLE FOR OBTAINING APPROPRIATE LIABILITY WAIVERS, INFORMED CONSENT, AND HEALTH SCREENINGS FROM THEIR MEMBERS BEFORE ADMINISTERING ANY WORKOUTS OR EXERCISES DELIVERED THROUGH THE PLATFORM. FAILURE TO DO SO SHALL NOT CREATE ANY LIABILITY FOR REFINERY CONSULTING.
THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR AVAILABLE AT ANY PARTICULAR TIME OR LOCATION.
WE MAKE NO WARRANTY REGARDING THE ACCURACY, RELIABILITY, OR COMPLETENESS OF ANY AI-GENERATED CONTENT, WORKOUT PLANS, NUTRITIONAL ESTIMATES, OR OTHER INFORMATION PROVIDED THROUGH THE PLATFORM.
TO THE FULLEST EXTENT PERMITTED BY LAW, REFINERY CONSULTING SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE PLATFORM, REGARDLESS OF THE CAUSE OF ACTION OR THE THEORY OF LIABILITY.
OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR YOUR USE OF THE PLATFORM SHALL NOT EXCEED THE GREATER OF (A) THE TOTAL AMOUNT YOU OR YOUR ORGANIZATION PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED DOLLARS ($100).
OUR LIABILITY FOR DATA BREACHES OR SERVICE DISRUPTIONS CAUSED BY OUR THIRD-PARTY SERVICE PROVIDERS (INCLUDING SUPABASE, STRIPE, CLOUDFLARE, AND GOOGLE) SHALL BE LIMITED TO THE EXTENT OF OUR DIRECT CONTROL OVER THE INCIDENT.
In the event of a data breach that compromises the security, confidentiality, or integrity of your personal information, we will notify affected users and applicable regulatory authorities as required by law, and in no event later than 72 hours after becoming aware of the breach. Notification may be provided via email, in-Platform notice, or other reasonable means.
The Platform operates as a multi-tenant system. While we implement database-level security policies to isolate Organization data, we do not guarantee that data isolation will be absolute under all circumstances. In the event of an inadvertent cross-tenant data exposure, we will promptly notify affected Organizations, remediate the issue, and cooperate in good faith. Our liability for cross-tenant data exposure is subject to the Limitation of Liability in Section 12.
You agree to indemnify, defend, and hold harmless Refinery Consulting, its owner, officers, employees, agents, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to your use of the Platform, your User Content, your violation of these Terms, or your violation of any applicable law, regulation, or third-party right.
We may suspend or terminate your account at any time, with or without cause, and with or without notice. You may cancel your account at any time through your account settings or by contacting us.
Upon termination, your right to use the Platform ceases immediately. We may retain your data for a reasonable period as required by law or for legitimate business purposes.
Organizations may request export of their User Content (as defined in Section 8) in a standard machine-readable format (CSV or JSON) within 30 days of termination. We will make commercially reasonable efforts to deliver the export within 14 business days of the request. Data exports include exercises, workouts, member profiles, and session history associated with the Organization. Media files (images, videos) will be made available for download for 30 days following termination. Data exports do not include Platform IP, including but not limited to AI-generated images, platform-curated exercise libraries, default workout templates, or any content created by or derived from the Platform's proprietary systems. Exported data may be used solely for the Organization's internal record-keeping purposes and may not be used to populate, train, or develop a competing product or service.
The following provisions survive termination or expiration of your account and these Terms: Sections 6 (Confidentiality), 7 (Intellectual Property), 9 (AI-Generated Content), 10 (Health and Fitness Disclaimer and Waiver), 11 (Warranty Disclaimer), 12 (Limitation of Liability), 15 (Indemnification), 17 (Survival), 18 (Dispute Resolution), and 20 (Non-Compete).
Without limiting the foregoing, for a period of two (2) years following termination, you may not use any information, knowledge, or materials obtained through or derived from your use of the Platform to develop, operate, market, or contribute to any product or service that competes with the Platform.
Before filing any claim, you agree to contact us at support@refinery.consulting and attempt to resolve the dispute informally for at least 30 days.
Any dispute, claim, or controversy arising out of or relating to these Terms or your use of the Platform that cannot be resolved informally shall be resolved by binding individual arbitration administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules. The arbitration shall be conducted in Pima County, Arizona, or at another mutually agreed location. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.
YOU AND REFINERY CONSULTING AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS AND MAY NOT PRESIDE OVER ANY FORM OF CLASS OR REPRESENTATIVE PROCEEDING.
Notwithstanding the above, either party may seek injunctive or equitable relief in any court of competent jurisdiction to protect intellectual property rights, enforce confidentiality obligations, or prevent irreparable harm. You acknowledge that any breach of Sections 5, 6, or 7 of these Terms would cause irreparable harm to Refinery Consulting for which monetary damages would be inadequate. Accordingly, Refinery Consulting shall be entitled to seek injunctive or other equitable relief without the need to post a bond, in addition to any other remedies available at law or in equity. Claims within small claims court jurisdiction may be brought in Pima County, Arizona.
These Terms shall be governed by and construed in accordance with the laws of the State of Arizona, without regard to its conflict of laws principles.
You may opt out of the arbitration and class action waiver provisions by sending written notice to support@refinery.consulting within 30 days of first accepting these Terms. If you opt out, disputes will be resolved exclusively in state or federal courts in Pima County, Arizona, and you consent to the personal jurisdiction and venue of such courts.
You may not assign, transfer, or delegate your rights or obligations under these Terms without our prior written consent. Any attempted assignment in violation of this section is void. We may assign our rights and obligations under these Terms without restriction.
During your use of the Platform and for a period of two (2) years after termination of your account, you agree not to directly or indirectly develop, create, market, sell, operate, or contribute to any software platform, application, or service that substantially competes with the Platform, using any Confidential Information, Platform IP, trade secrets, or proprietary knowledge obtained through your use of the Platform.
This provision does not restrict your right to operate a gym, fitness studio, or wellness business, or to use competing software platforms. It restricts only the use of Refinery Consulting's proprietary information to build competing technology.
Refinery Consulting shall not be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from causes beyond our reasonable control, including but not limited to natural disasters, war, terrorism, pandemics, government actions, power failures, internet or telecommunications failures, or failures of third-party service providers.
If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that these Terms shall otherwise remain in full force and effect.
We reserve the right to modify these Terms at any time. Changes will be effective immediately upon posting on this page. Your continued use of the Platform after any changes constitutes your acceptance of the updated Terms. We will make reasonable efforts to notify you of material changes via the Platform or email.
If you have questions about these Terms of Service, please contact us: